The Marketing option prepares well-rounded individuals for challenging careers in both profit and non-profit organizations. The marketing curriculum includes marketing principles and management, e-commerce, international marketing, sales management, consumer behaviour, marketing strategy, marketing communications, and others. Courses in marketing enable students to: define marketing opportunities; plan and carry out marketing strategies; manage sales and salespeople; and other marketing activities for consumer and organizational markets.
The Accounting option focuses on the processes for analyzing and reporting the economic activities of organizations and communicating that information to decision makers. It prepares students to apply relevant accounting principles and standards to specific business activities and workplace situation. The accounting curriculum includes accounting principles, managerial and cost accounting, accounting systems, taxation, internal and external auditing, financial analysis and reporting, accounting issues related to for-profit, not-for-profit, and government organizations, etc. These enable students to employ critical-thinking, analytical, and problem-solving skills to resolve business and accounting issues.
The Banking and Finance option is designed to enable students to comprehend, analyze and critically assess an entity's financial condition and optimize its value. This option provides students with the skills needed for managerial positions in commercial banks and other financial institutions. Also, the Finance aspect prepares students for careers in corporate finance, investment management, public finance, insurance and related areas. Courses include insurance and risk management, investment, international finance, monetary and financial systems, central, rural and development banking, banking operations, and ethics, etc.
Courses in the Management option is based on the premise that many for-profit, non-profit, and governmental organizations require a knowledge of management principles best gained from a wholistic approach to decision making. Hence, the curriculum includes a foundation in business accounting, economics, communications, management theories, among others. These prepare students to apply important management concepts and theories from several disciplines. Their academic programme will enhance their skills in critical thinking, recognizing and resolving managerial issues using quantitative and behavioural methods and interpersonal skills. Management graduates will be able to detect, analyze, and resolve problems and opportunities.
Courses in the Human Resource Management option are designed to provide the extensive knowledge and skills needed for decision-making in the field of personnel. Thus, this option is designed for individuals who are interested in working in human resource departments or in management trainee positions where a knowledge of personnel practise is useful. The programme prepares individuals to assume specialist, generalist and managerial positions in Human Resource departments in the private, public and nonprofits sectors. The curriculum includes human resource planning, organizational behaviour, interpersonal skills, human resource training and development, etc. |
